Lost Rolls: The Archive
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Nancy Kaye 01

1. When was this photo taken?

1990

2. Where was this photo taken?

Lone Pine, California

3. Who took this photo?

Nancy Kaye

4. What are we looking at here?

This is a photo of "The Marlboro Man" billboard that was the iconic image for advertising cigarettes before it was illegal to promote smoking.

5. How does this old photo make you feel?

Surprised. I didn't remember driving through this part of California.

6. Is this what you expected to see?

I had written "Marlboro Man" on the roll and expected that it was the billboard on Sunset Blvd in Hollywood!

7. What kind of memories does this photo bring back?

My husband and I, with our one-year-old daughter, were driving along Highway 395 through the Owens Valley. This sparks a happy memory of a gathering of cousins in Lake Tahoe, from which we were returning to Los Angeles. Passing through the little town of Lone Pine, the billboard caught my eye and we pulled over to take photos.

8. How do you think others will respond to this photo?

The response of others looking at this photo will depend on the viewer's age. Younger people may find the image confusing and perhaps be surprised that advertising cigarettes was once allowed on billboards. Older people may find it nostalgic since the rugged "Marlboro Man" was part of such a long and consistent ad campaign.

Copyright
Nancy Kaye
Image Size
1700x1109 / 772.7KB
Keywords
1. When was this photo taken?<br /> <br /> 1990<br /> <br /> 2. Where was this photo taken?<br /> <br /> Lone Pine, California<br /> <br /> 3. Who took this photo?<br /> <br /> Nancy Kaye<br /> <br /> 4. What are we looking at here?<br /> <br /> This is a photo of "The Marlboro Man" billboard that was the iconic image for advertising cigarettes before it was illegal to promote smoking.<br /> <br /> 5. How does this old photo make you feel?<br /> <br /> Surprised. I didn't remember driving through this part of California.<br /> <br /> 6. Is this what you expected to see?<br /> <br /> I had written "Marlboro Man" on the roll and expected that it was the billboard on Sunset Blvd in Hollywood!<br /> <br /> 7. What kind of memories does this photo bring back?<br /> <br /> My husband and I, with our one-year-old daughter, were driving along Highway 395 through the Owens Valley. This sparks a happy memory of a gathering of cousins in Lake Tahoe, from which we were returning to Los Angeles. Passing through the little town of Lone Pine, the billboard caught my eye and we pulled over to take photos.<br /> <br /> 8. How do you think others will respond to this photo?<br /> <br /> The response of others looking at this photo will depend on the viewer's age. Younger people may find the image confusing and perhaps be surprised that advertising cigarettes was once allowed on billboards. Older people may find it nostalgic since the rugged "Marlboro Man" was part of such a long and consistent ad campaign.